Ouidad
In 1984, a Lebanese immigrant, Ouidad Wise, opened the first salon in N.Y.C. dedicated to curls. As a hairstylist and curly girl, she was passionate about embracing the unique texture of curls and spent years honing specialized cutting and styling techniques like the “Carve and Slice” and "Rake and Shake,” which are still used in salons around the world today. From behind the chair to fashion shows, Ouidad was determined to empower others to “let curls be curls”. A signature product line was soon to follow. Curl-specific care is still hallmark to everything we do. For over 30 years, Ouidad perfected a customized, professional salon-quality approach to curl care with products specifically formulated for every curl type—from loose curls and waves, to spirals, tight curls, and coils.
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Ouidad Bye-Bye Dry Soothing + Moisturizing Serum
Original price $30.00 - Original price $30.00Original price$30.00$30.00 - $30.00Current price $30.00Give your scalp the TLC it deserves with this ultra-moisturizing serum that soothes, rebalances and restores. The lightweight formula is infused wi...
View full detailsOriginal price $30.00 - Original price $30.00Original price$30.00$30.00 - $30.00Current price $30.00Sold out -
Ouidad Bye-Bye Breakage Strengthening + Thickening Scalp Serum
Original price $30.00 - Original price $30.00Original price$30.00$30.00 - $30.00Current price $30.00Get curls that are fuller, thicker, and healthier than ever before. This lightweight formula is infused with curl fortifying ingredients like niaci...
View full detailsOriginal price $30.00 - Original price $30.00Original price$30.00$30.00 - $30.00Current price $30.00
