Skip to content
Free Shipping on orders $75+
Free Shipping on orders $75+

Ouidad

In 1984, a Lebanese immigrant, Ouidad Wise, opened the first salon in N.Y.C. dedicated to curls. As a hairstylist and curly girl, she was passionate about embracing the unique texture of curls and spent years honing specialized cutting and styling techniques like the “Carve and Slice” and "Rake and Shake,” which are still used in salons around the world today. From behind the chair to fashion shows, Ouidad was determined to empower others to “let curls be curls”. A signature product line was soon to follow. Curl-specific care is still hallmark to everything we do. For over 30 years, Ouidad perfected a customized, professional salon-quality approach to curl care with products specifically formulated for every curl type—from loose curls and waves, to spirals, tight curls, and coils.
  • Ouidad Curl Shaper Memory Maker 3-in-One Revitalizing Milk 8.5oz.

    Ouidad Curl Shaper Memory Maker 3-in-One Revitalizing Milk

    $34.00 - $34.00
    $34.00
    $34.00 - $34.00
    $34.00

    Curls need to be properly prepped before they are styled. Infuse hydration and encourage curl definition by applying this pre-styling primer—or use...

    View full details
    $34.00 - $34.00
    $34.00
    $34.00 - $34.00
    $34.00
  • Ouidad Curl Shaper Bounce Back Reactivating Mist 8.5oz.

    Ouidad Curl Shaper Bounce Back Reactivating Mist

    $24.00 - $24.00
    $24.00
    $24.00 - $24.00
    $24.00

    Dehydrated curls and waves tend to wilt. Bring second- and third-day strands back to life with this spray that combines the benefits of a curl refr...

    View full details
    $24.00 - $24.00
    $24.00
    $24.00 - $24.00
    $24.00
  • Ouidad Botanical Boost Curl Energizing & Refreshing Spray 8.5oz.

    Ouidad Botanical Boost Curl Energizing & Refreshing Spray

    $22.00 - $22.00
    $22.00
    $22.00 - $22.00
    $22.00

    Have you ever started the day with beautiful, bouncing curls, only to look in the mirror around noon and realize they've lost their oomph? You cou...

    View full details
    $22.00 - $22.00
    $22.00
    $22.00 - $22.00
    $22.00