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Ouidad

In 1984, a Lebanese immigrant, Ouidad Wise, opened the first salon in N.Y.C. dedicated to curls. As a hairstylist and curly girl, she was passionate about embracing the unique texture of curls and spent years honing specialized cutting and styling techniques like the “Carve and Slice” and "Rake and Shake,” which are still used in salons around the world today. From behind the chair to fashion shows, Ouidad was determined to empower others to “let curls be curls”. A signature product line was soon to follow. Curl-specific care is still hallmark to everything we do. For over 30 years, Ouidad perfected a customized, professional salon-quality approach to curl care with products specifically formulated for every curl type—from loose curls and waves, to spirals, tight curls, and coils.
  • Ouidad VitalCurl + Tress Effects Styling Gel

    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00

    When you put effort into perfecting your curls, you want your style to have staying power. It's all a matter of choosing the right product to help ...

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    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00
  • Ouidad VitalCurl + Define & Shine Styling Gel-Cream

    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00

    Classic curls crave both hydration and hold – so why not style them with a product that does both? VitalCurl™+ Define & Shine Styling Gel-Cream...

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    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00
  • Ouidad Curl Quencher Moisturizing Styling Gel

    Original price $26.00 - Original price $75.00
    Original price
    $26.00 - $75.00
    $26.00 - $75.00
    Current price $26.00

    Coaxing your tight curls to stay in place - and look exactly how you want - can be a delicate balance. You need a styling product that's lightweig...

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    Original price $26.00 - Original price $75.00
    Original price
    $26.00 - $75.00
    $26.00 - $75.00
    Current price $26.00
  • Ouidad Advanced Climate Control Heat and Humidity Gel

    Original price $10.00 - Original price $75.00
    Original price
    $10.00 - $75.00
    $10.00 - $75.00
    Current price $10.00

    Our bestselling styler, Advanced Climate Control® Heat & Humidity Gel, gets you out of hair-raising situations. Use it to seal every strand, lo...

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    Original price $10.00 - Original price $75.00
    Original price
    $10.00 - $75.00
    $10.00 - $75.00
    Current price $10.00
  • Ouidad Advanced Climate Control Heat & Humidity Gel – Stronger Hold

    Original price $10.00 - Original price $75.00
    Original price
    $10.00 - $75.00
    $10.00 - $75.00
    Current price $10.00

    Humidity: It's every curl’s nightmare. That's because curly hair’s unique structure exposes its cuticle. When humidity gets in, curls expand with u...

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    Original price $10.00 - Original price $75.00
    Original price
    $10.00 - $75.00
    $10.00 - $75.00
    Current price $10.00