Ouidad
In 1984, a Lebanese immigrant, Ouidad Wise, opened the first salon in N.Y.C. dedicated to curls. As a hairstylist and curly girl, she was passionate about embracing the unique texture of curls and spent years honing specialized cutting and styling techniques like the “Carve and Slice” and "Rake and Shake,” which are still used in salons around the world today. From behind the chair to fashion shows, Ouidad was determined to empower others to “let curls be curls”. A signature product line was soon to follow. Curl-specific care is still hallmark to everything we do. For over 30 years, Ouidad perfected a customized, professional salon-quality approach to curl care with products specifically formulated for every curl type—from loose curls and waves, to spirals, tight curls, and coils.
-
Ouidad Ultra-Nourishing Intense Hydrating Mask
Original price $32.00 - Original price $32.00Original price$32.00$32.00 - $32.00Current price $32.00Curls feeling lifeless and lackluster? That’s a sign your hair is dehydrated—and factors like color or chemical processing, heat styling, and envir...
View full detailsOriginal price $32.00 - Original price $32.00Original price$32.00$32.00 - $32.00Current price $32.00 -
Ouidad Curl Recovery Melt Down Extreme Repair Mask
Original price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00In the case of dry, damaged, or color-treated curls, there's nothing like a deep conditioning mask to nurse them back to their soft, silky selves....
View full detailsOriginal price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00Sold out
