New Arrivals

Color WOW Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant...

This powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant ...

Color WOW Xtra Large Bombshell Volumizer uses totally new volumizing technology: a weightless yet bulky polymer blend (fortified with strand-streng...

Hard water detox removes color-distorting minerals in 3 minutes for brighter, shinier, silkier hair.  Best for: All hair types, especially color-tr...

Turns dry, damaged hair to silk in a single blow dry. Hydrating, conditioning leave-in treatment. Best for: Dry, dehydrated hair. Ideal for color-t...

Clinically-proven to make hair 50% stronger in a single blow dry, reduces breakage, heat protectant Best for: Brittle, fragile, damaged hair that b...

Leave-in thickening treatment transforms fine, thin hair into thicker, fuller hair in a single blow dry Best for: Fine, thin, limp hair that needs ...

Instant big hair + sexy, long-lasting texture without stiffness Best for: All hair types, ideal for fine, flat, no volume hair. The best texturizer...

Color Wow Speed Blow Dry Spray is clinically-proven to cut blow-dry time by 30%. Speed Dry uses a proprietary crystal clear polymer that works like...

Glossing serum smooths frizz, temporarily seals split ends, prevents color fade, has UV + heat protection Best for: All hair types. Ideal for frizz...

On-the-Spot Frizz Fix smooths, tames and de-frizzes instantly with Avocado Oil and Omega 3’s Best for: All hair types, ideal for dry, dehydrated, f...

FRIZZ CONTROL SHAPING CREAM smooths even the most stubborn frizz. The moisturising cream controls flyaways and defines hair’s natural curl and wave...

DRY SHAMPOO VOLUME PASTE is an essential for anyone in need of volume or texture. Similar to dry shampoo, the paste removes excess oil while provid...

GIVE ME HOLD FLEXIBLE HAIRSPRAY is an all-round hairspray that can be used for shaping or finishing without weighing the hair down. The ‘flexible’ ...

Finish your looks with MAKE ME SHINE SPRAY GLOSS, a lightweight anti-humectant finishing spray to control flyaways and add shine. Simply spray afte...

MATTE TEXTURE STYLING PASTE uses natural ingredients for a natural hold. The blend of Beeswax, Castor Seed Oil and Citric Acid provides a medium ho...

This multipurpose spray adds dimensional texture, shape, and movement to all hair types, boosting fullness and locking in volume. Bodifying polymer...

Alterna Caviar Anti-Aging Professional Styling Working Hairspray is a buildable to strong hold hairspray that feels non-sticky while maintaining h...