New Arrivals

Hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day with weightless moisture that’ll send limp, l...

Hit the high notes with big hit, a volumizing conditioner that instantly boosts volume that lasts all day* with weightless moisture that’ll send li...

Don’t fall flat! rising star volumizing finishing spray lifts hair at the root for instant root lift that lasts all day long.* *based on a visual e...

Color WOW Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant...

Color WOW Xtra Large Bombshell Volumizer uses totally new volumizing technology: a weightless yet bulky polymer blend (fortified with strand-streng...

Leave-in thickening treatment transforms fine, thin hair into thicker, fuller hair in a single blow dry Best for: Fine, thin, limp hair that needs ...

Instant big hair + sexy, long-lasting texture without stiffness Best for: All hair types, ideal for fine, flat, no volume hair. The best texturizer...

I WANT BODY VOLUME FOAM is the perfect pre-styler for fine hair. The foam thickens the hair follicle while not weighing it down. The end result - f...

DRY SHAMPOO VOLUME PASTE is an essential for anyone in need of volume or texture. Similar to dry shampoo, the paste removes excess oil while provid...

This multipurpose spray adds dimensional texture, shape, and movement to all hair types, boosting fullness and locking in volume. Bodifying polymer...