Color Wow

Instant big hair + sexy, long-lasting texture without stiffness Best for: All hair types, ideal for fine, flat, no volume hair. The best texturizer...

Leave-in thickening treatment transforms fine, thin hair into thicker, fuller hair in a single blow dry Best for: Fine, thin, limp hair that needs ...

Color WOW Xtra Large Bombshell Volumizer uses totally new volumizing technology: a weightless yet bulky polymer blend (fortified with strand-streng...

Color WOW Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant...