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Pasadena & South Pasadena OPEN / La Crescenta CLOSED
Pasadena & South Pasadena OPEN / La Crescenta CLOSED
Alterna

Alterna

 

Since 1997, Alterna has pioneered “alterna-tive” luxury haircare. We believe that you shouldn’t have to choose
between clinically proven, salon-tested results and pure ingredients. A trailblazer in the world of luxury
haircare and styling, we have always been about purity and innovation inspired by skincare science.

Transformation 
Caviar Anti-Aging products contain highly potent ingredients, including our proprietary Age Control Complex® with black sturgeon caviar extract, to provide healthier, more youthful looking hair, instantly.

  • Alterna Caviar Anti-Aging Multiplying Volume Styling Mousse 8.2oz.

    Alterna Caviar Anti-Aging Multiplying Volume Styling Mousse

    $33.00 - $33.00
    $33.00
    $33.00 - $33.00
    $33.00

    A lightweight treatment styling mousse that thickens and strengthens your hair. Good for all hair types. Free of added SLS/SLES*, Parabens, Phthal...

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    $33.00 - $33.00
    $33.00
    $33.00 - $33.00
    $33.00
  • 4.2oz.
    Sold out

    Alterna Caviar Anti-Aging Styling Rapid Repair Spray

    $34.00 - $34.00
    $34.00
    $34.00 - $34.00
    $34.00

      Alterna Caviar Anti-Aging Rapid Repair Spray is a lightweight shine spray that creates silky-feeling hair, adds buildable, high shine, tames fri...

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    $34.00 - $34.00
    $34.00
    $34.00 - $34.00
    $34.00
    Sold out
  • Alterna Caviar Anti-Aging Replenishing Moisture Shampoo 8.5oz.

    Alterna Caviar Anti-Aging Replenishing Moisture Shampoo

    $36.00 - $80.00
    $36.00 - $80.00
    $36.00 - $80.00
    $36.00

    A luxurious cleanser that restores and hydrates dry hair. Perfect for straight, wavy, curly, coiled and tightly coiled hair. Free of added SLS/SLE...

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    $36.00 - $80.00
    $36.00 - $80.00
    $36.00 - $80.00
    $36.00
  • Alterna Caviar Anti-Aging Styling Rapid Blowout Balm 5oz.

    Alterna Caviar Anti-Aging Styling Rapid Blowout Balm

    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00

    Lightweight nourishing balm delivers flawless blowouts and cuts down on style time. Create sleek, smooth blowouts with radiant shine and condition...

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    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00
  • "" 7.4oz.

    Alterna Caviar Anti-Aging Styling Working Hairspray

    $28.00 - $40.00
    $28.00 - $40.00
    $28.00 - $40.00
    $28.00

    Alterna Caviar Anti-Aging Professional Styling Working Hairspray is a buildable to strong hold hairspray that feels non-sticky while maintaining h...

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    $28.00 - $40.00
    $28.00 - $40.00
    $28.00 - $40.00
    $28.00
  • Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner 8.5oz.

    Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner

    $37.00 - $82.00
    $37.00 - $82.00
    $37.00 - $82.00
    $37.00

    A reparative conditioner with Caviar Bond Enforcing Technology. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suita...

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    $37.00 - $82.00
    $37.00 - $82.00
    $37.00 - $82.00
    $37.00
  • Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo 8.5oz.

    Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo

    $36.00 - $80.00
    $36.00 - $80.00
    $36.00 - $80.00
    $36.00

    A restoring shampoo with Caviar Bond Enforcing Technology.  Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable...

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    $36.00 - $80.00
    $36.00 - $80.00
    $36.00 - $80.00
    $36.00
  • S+C Duo
    Sale Sale

    Alterna Caviar Infinite Color Hold Shampoo and Conditioner

    $162.00
    $162.00 - $162.00
    $162.00
    $129.50
    $129.50 - $129.50
    $129.50

    A moisturizing shampoo and conditioner that minimizes color fade for lasting color vibrancy.  Caviar Anti-Aging Infinite Color Hold Shampoo is a ge...

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    $162.00
    $162.00 - $162.00
    $162.00
    $129.50
    $129.50 - $129.50
    $129.50
    Sale Sale
  • S+C Duo
    Sale Sale

    Alterna Caviar Infinite Color Hold Shampoo and Conditioner

    $162.00
    $162.00 - $162.00
    $162.00
    $129.50
    $129.50 - $129.50
    $129.50

    A moisturizing shampoo and conditioner that minimizes color fade for lasting color vibrancy.  Caviar Anti-Aging Infinite Color Hold Shampoo is a ge...

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    $162.00
    $162.00 - $162.00
    $162.00
    $129.50
    $129.50 - $129.50
    $129.50
    Sale Sale
  • S+C Duo
    Sale Sale

    Alterna Caviar Smoothing Anti-Frizz Shampoo and Conditioner Duo - 33oz.

    $162.00
    $162.00 - $162.00
    $162.00
    $99.00
    $99.00 - $99.00
    $99.00

    A frizz-controlling shampoo and conditioner that nourishes, conditions and helps block humidity. A must-have for those looking to keep their styles...

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    $162.00
    $162.00 - $162.00
    $162.00
    $99.00
    $99.00 - $99.00
    $99.00
    Sale Sale
  • S+C Duo
    Sale Sale

    Alterna Caviar Replenishing Moisture Shampoo and Conditioner Duo - 33oz.

    $162.00
    $162.00 - $162.00
    $162.00
    $129.50
    $129.50 - $129.50
    $129.50

    A lipid-rich shampoo and conditioner that nourishes and hydrates. Caviar Replenishing Moisture Shampoo helps to restore hair structure and add mois...

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    $162.00
    $162.00 - $162.00
    $162.00
    $129.50
    $129.50 - $129.50
    $129.50
    Sale Sale
  • Sale Sale

    Alterna Caviar Multiplying Volume Shampoo and Conditioner Duo - 33.8oz.

    $162.00
    $162.00 - $162.00
    $162.00
    $99.00
    $99.00 - $99.00
    $99.00

    Multiplied volume from root to tip. Good for all hair types. Caviar Anti-Aging Multiplying Volume Shampoo is a gentle daily cleanser and conditione...

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    $162.00
    $162.00 - $162.00
    $162.00
    $99.00
    $99.00 - $99.00
    $99.00
    Sale Sale
  • S+C Duo
    Sale Sale

    Alterna Caviar Bond Repair Shampoo + Conditioner Duo - 33oz.

    $162.00
    $162.00 - $162.00
    $162.00
    $99.00
    $99.00 - $99.00
    $99.00

    A reparative shampoo and conditioner with Caviar Bond Enforcing Technology. Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo was created...

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    $162.00
    $162.00 - $162.00
    $162.00
    $99.00
    $99.00 - $99.00
    $99.00
    Sale Sale
  • Alterna Caviar Anti-Aging Replenishing Moisture Hair Oil

    Alterna Caviar Anti-Aging Replenishing Moisture Hair Oil

    $40.00 - $40.00
    $40.00
    $40.00 - $40.00
    $40.00

    Alterna Caviar Anti-Aging Replenishing Moisture Hair Oil is a luxurious, multi-benefit hair oil that leaves the hair feeling nourished and provides...

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    $40.00 - $40.00
    $40.00
    $40.00 - $40.00
    $40.00
  • Alterna Caviar Anti-Aging Styling Perfect Iron Spray 4.2oz.

    Alterna Caviar Anti-Aging Styling Perfect Iron Spray

    $32.00 - $32.00
    $32.00
    $32.00 - $32.00
    $32.00

    The ultimate defense against hot tools, Caviar Perfect Iron Spray protects each strand up to 450° F/232° C. This heat-activated spray locks in moi...

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    $32.00 - $32.00
    $32.00
    $32.00 - $32.00
    $32.00
  • "" 6.5oz.

    Alterna Caviar Anti-Aging Styling Perfect Texture Spray

    $30.00 - $30.00
    $30.00
    $32.00
    $32.00 - $32.00
    $32.00

    This multipurpose spray adds dimensional texture, shape, and movement to all hair types, boosting fullness and locking in volume. Bodifying polymer...

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    $30.00 - $30.00
    $30.00
    $32.00
    $32.00 - $32.00
    $32.00
  • Alterna Caviar Anti-Aging Styling Grit Paste

    Alterna Caviar Anti-Aging Styling Grit Paste

    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00

    This item has been discontinued. Limited Quantities available.  A medium hold styling paste that creates high definition silhouettes, separating l...

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    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00
  • Alterna Caviar Anti-Aging High Hold Finishing Hairspray 7.4oz
    Sold out

    Alterna Caviar Anti-Aging High Hold Finishing Hairspray

    $26.00 - $30.00
    $26.00 - $30.00
    $26.00 - $30.00
    $26.00

    A quick drying hold spray that seals styles with matte shine and long-lasting humidity resistance without stickiness or flaking. Free of Parabens,...

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    $26.00 - $30.00
    $26.00 - $30.00
    $26.00 - $30.00
    $26.00
    Sold out
  • Alterna Caviar Anti-Aging Infinite Color Hold Dual-use Serum 1.7oz. Rejuvenates hair color, vibrancy, shine.

    Alterna Caviar Anti-Aging Infinite Color Hold Dual-use Serum

    $37.00 - $37.00
    $37.00
    $37.00 - $37.00
    $37.00

    A powerful dual-use serum that provides color rejuvenation, shine, and thermal protection up to 450°F. Good for all hair types.  Free of added SLS...

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    $37.00 - $37.00
    $37.00
    $37.00 - $37.00
    $37.00
  • 4.2 oz.

    Alterna Caviar Anti-Aging Infinite Color Hold Topcoat Spray

    $32.00 - $32.00
    $32.00
    $32.00 - $32.00
    $32.00

    This item has been discontinued by the Manufacturer. Limited Quantities Available. A lightweight finishing spray to lock in long-lasting vibrant c...

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    $32.00 - $32.00
    $32.00
    $32.00 - $32.00
    $32.00
  • Alterna Caviar Anti-Aging Infinite Color Hold Conditioner 8.5oz.

    Alterna Caviar Anti-Aging Infinite Color Hold Conditioner

    $37.00 - $82.00
    $37.00 - $82.00
    $37.00 - $82.00
    $37.00

    A hydrating conditioner that minimizes color fade for lasting color vibrancy. Conditions and fortifies hair strands while minimizing color fade an...

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    $37.00 - $82.00
    $37.00 - $82.00
    $37.00 - $82.00
    $37.00
  • Alterna Caviar Anti-Aging Infinite Color Hold Shampoo 8.5oz.

    Alterna Caviar Anti-Aging Infinite Color Hold Shampoo

    $36.00 - $80.00
    $36.00 - $80.00
    $36.00 - $80.00
    $36.00

    A moisturizing cleanser that minimizes color fade for lasting color vibrancy. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, & Synthe...

    View full details
    $36.00 - $80.00
    $36.00 - $80.00
    $36.00 - $80.00
    $36.00
  • Alterna Caviar Anti-Aging Multiplying Volume Styling Mist 5oz.

    Alterna Caviar Anti-Aging Multiplying Volume Styling Mist

    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00

    Instant and long-lasting root-to-tip touchable volume styling mist with flexible hold and shine. Good for all hair types. Free of added SLS/SLES*,...

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    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00
  • Alterna Caviar Anti-Aging Multiplying Volume Conditioner 8.5oz.

    Alterna Caviar Anti-Aging Multiplying Volume Conditioner

    $37.00 - $82.00
    $37.00 - $82.00
    $37.00 - $82.00
    $37.00

    A body-building conditioner for multipied volume and lightweight moisture. Good for all hair types. Free of added SLS/SLES*, Parabens, Phthalates,...

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    $37.00 - $82.00
    $37.00 - $82.00
    $37.00 - $82.00
    $37.00