Products

It's a 10 Miracle Hair Mask is a simple-to-use, conditioning treatment made to enhance softness and smoothness. It is developed to respond to the ...

For hair that faces extreme challenges, a magical elixir like It’s a 10 Potion 10 is the only solution. Apply the ultra-thick, rich, creamy formul...

It’s a 10 Silk Express Miracle Silk Hair Mask – Restore, Revive and Recondition with Extreme Silk Performance Transform your hair’s texture and vi...

The Joico Blonde Life Brightening Masque instantly hydrates, softens and illuminates by neutralizing chlorine and removing trace minerals that can ...

Joico Defy Damage Protective Masque is an intensive damage prevention masque to help replenish strength and moisture balance for soft, silky, shiny...

When fine to medium hair gets thirsty, quench those delicate strands with Joico's HydraSplash Hydrating Gelee Masque. This masque is designed to pr...

With just one treatment, Joico's deep-repairing K-PAK Color Therapy Luster Lock unlocks out-of-this-world color vibrancy, mirror-like shine, and...

With a hair-saving formula that rebuilds and re-fortifies even hopeless hair in minutes, Joico's K-PAK Deep-Penetrating Reconstructor is a must-hav...

Joico's K-PAK RevitaLuxe Restorative Treatment is a transformative treatment that instantly goes to work repairing hair damage and doubling hair...

Feeling extra thirsty? Dive into Joico's Moisture Recovery Treatment Balm.This balm saturates extra thirsty, thick/coarse hair with intensive moist...

Deep Conditioning Treatment Kenra Professional Nourishing Masque is a deep, intensive treatment that repairs and rejuvenates dry, damaged hair. It...

L'anza Healing ColorCare Trauma Treatment is a potent treatment that restores health to traumatized hair by using an extra deep healing formula.Ben...

L’ANZA Healing Curls Curl Restore Moisture Treatment is a deeply moisturizing leave-in treatment that infuses thirsty curls with intense moisture &...

Deep moisture therapy formula ideal for extremely dry hair. Benefits: Delivers abundant moisture to even the most dehydrated strands. Great for a...

Contains Resveratrol, a powerful antioxidant to heal damaged hair & restore essential lipids. Benefits: Replenishes moisture, restores elasti...

L'Oreal's Mega Moisture Nurturing Creme unique formula tames unruly hair with intense moisture, making it flexible, easy to manage and able to hol...

L'Oreal Professionnel Serie Expert Absolut Repair Instant Resurfacing Masque for damaged hair infused with gold quinoa bran extract and wheat prote...

Use L’Oreal Professionnel Blondifier products to your haircare routine so you can channel your inner blonde bombshell for longer. Use L’Oreal Profe...

In a word—or three: detangle, detangle, detangle. No matter how tangled your curls and coils, once you run L’Oréal Professionnel Serie Expert Curl ...

L'Oreal Professionnel Serie Expert Inforcer Masque for normal to fragile hair. Benefits: Professional formula containing Biotin and Vitamin B6 ...

L'Oreal Professionnel Serie Expert Liss Unlimited Masque for unmanageable, frizzy hair. Benefits: Liss Unlimited Smoothing Masque intensely nouri...

L'Oreal Professionnel Serie Expert Metal Detox Mask is an anti-metal mask that protects color-treated hair against metal fading.  This two-step sys...

L'Oreal Professionnel Serie Expert Pro Longer Lengths Renewing Masque is the perfect treatment for long hair suffering from thinned ends. Benefits:...

L'Oreal Professionnel Serie Expert Vitamino Color Radiance Masque for color-treated hair infused with resveratrol to maintain shine on color-treate...