Products

This ultra-violet shampoo tones unwanted brassy hues, while resulting in 7x more repair, 55% less breakage, and stronger, healthier-looking hair. ...

If you have color-treated curls, this non-lathering, toning cleanser with the Smart Porosity Neutralizing Complex helps equalize porosity for insta...

This Cationic, Sulfate-Free Shampoo is formulated with the perfect amount of violet pigment, ideal for home maintenance. pH 4.0-5.0 Best for: Brig...

Bring out your best-possible blonde with a daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes, and every b...

Joico Blonde Life Violet Shampoo is a cool tone-perfecting shampoo that gently cleanses while neutralizing brassy, yellow hues to maintain brillian...

Joico's Color Balance Blue color-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted bro...

This lavender purple pigmented shampoo eliminates brassy tones for brighter, more vibrant hair color. Great for: For all shades and hair types. Be...

Enhances blonde tones and reduces yellowing of gray, lightened, highlighted or natural blonde hair after just one use. Benefits: Illuminates blon...

L'anza Healing ColorCare Silver Brightening Shampoo brings out the sparkle in silver, gray, white, blonde & highlighted hair.Benefits: Elimina...

A favorite of celebrities and Malibuites alike, this 100% vegan shampoo keeps natural and bleached blondes bright with deep moisturizing capabiliti...

Biolage Color Last Purple Shampoo neutralizes brass & unwanted warm tones while conditioning and protecting hair from breakage. The combinat...

Total Results Brass Off is a professional salon clarifying shampoo that neutralizes brassy tones while refreshing your hair with cool tones. Best f...

This item has been discontinued by the manufacturer. Limited Quantities Available. We suggest Matrix Total Results Brass Off Shampoo as an alterna...

The one that started the purple-neutralization trend! Total Results So Silver is a professional salon clarifying shampoo that cleanses and neutrali...

Fight brassiness in blonde, lightened brunette, and grey hair with this sulfate-free purple shampoo. Featuring deep violet pigments to counteract u...

PHYTO Purple No Yellow Shampoo gently cleanses, moisturizes and neutralizes unwanted highlights from the 1st application. Hair is soft and shiny, w...

Pureology Strength Cure Blonde Shampoo tones and fortifies brassy, damaged and lightened hair with key ingredients Keravis, Astaxanthin, and Purple...

Redken Color Extend Blondage is a color-depositing purple shampoo for blonde and highlighted hair. This shampoo features key ingredients salicylic...

With natural Okara extract and toning violet pigments, this gentle cleansing shampoo for gray, white or platinum blonde hair, immediately neutraliz...

GOODBYE YELLOW™ is Schwarzkopf Professional's first highly-pigmented, anti-yellow wash. Free of SLS/SLES sulfates, this wash provides a gentle cle...

The BLONDME Cool Blondes Neutralizing Shampoo, with 3D Bond Creation Technology and Velvet Flower Protein Complex, helps to build new bonds, remove...

Clairol SHIMMER LIGHTS Shampoo Blonde & Silver is an award-winning, protein-enriched color enhancing shampoo that tones down brassiness on blon...

BLONDA Toning Purple Shampoo is designed to get blonde tones and highlights lighter and brighter in just one minute. This ultra-violet formula gen...