Products

An intensive smoothing mask for enriching dry and unruly hair. Rinses out easily and completely without weighing hair down. pH 4.5-5.5  Cetyl Este...

An intense smoothing, healing and moisturizing treatment for dry, damaged and unruly hair. Shea Butter mends split ends. Coconut Oil moisturizes ...

Straighten and control coarse or curly hair. Leaves hair soft and smooth. Works on even the most difficult hair. DIRECTIONS FOR USE: Ap...

Gives texture and volume without weight. Great for creating disheveled styles and enhancing curls. Medium to firm hold. Gives curls lasting defini...

Goldwell DualSenses BondPro Day & Night Bond Booster is a fortifying fluid for weak, fragile hair, blended with microProtec complex and Inter-A...

Goldwell DualSenses Curls & Waves Curl Control Moisturizing Curl Cream gives curls smoothness and definition without weighing them down. Kee...

Hair that's extremely damaged, dry, brittle, over processed, permed or color treated needs the instant relief of Hayashi 911 Emergency Pak. An amaz...

Shiny smoothness doesn’t have to be a dream. With It’s a 10 Miracle Coily Gelled Oil, it’s a reality no matter how you choose to style your hair. I...

Intense Conditioning. Superior Shine. Especially for Blondes. Blonde hair – whether it is natural or color treated – requires special care to ensu...

It’s a 10 Miracle Deep Conditioner Plus Keratin - healthy hair on the inside and out! In just five to ten minutes, you can revitalize your hair an...

It's a 10 Miracle Hair Mask is a simple-to-use, conditioning treatment made to enhance softness and smoothness. It is developed to respond to the ...

Experience the ultimate in defined curls, sealed strands, and shiny waves with this next generation setting lotion that maximizes the results of we...

For hair that faces extreme challenges, a magical elixir like It’s a 10 Potion 10 is the only solution. Apply the ultra-thick, rich, creamy formul...

It’s a 10 Silk Express Miracle Silk Hair Mask – Restore, Revive and Recondition with Extreme Silk Performance Transform your hair’s texture and vi...

It’s a 10 Silk Express In10sives Leave-in Conditioner is Our Very Strongest Silk Conditioning Formula When other conditioners and products leave y...

Joico's Zero Heat Air Dry Styling Creme gives hair that effortless, air-dried look, but without the frizzy unruliness that comes with those blow-dr...

The Joico Blonde Life Brightening Masque instantly hydrates, softens and illuminates by neutralizing chlorine and removing trace minerals that can ...

Joico Defy Damage Protective Masque is an intensive damage prevention masque to help replenish strength and moisture balance for soft, silky, shiny...

Joico Defy Damage Protective Shield is an essential daily leave-in that provides powerful all-day protection against thermal styling, pollution, an...

Get the blowout of your dreams Joico's Dream Blowout Thermal Protection Creme. This one-and-done blow-drying solution saves major time, shields hai...

When fine to medium hair gets thirsty, quench those delicate strands with Joico's HydraSplash Hydrating Gelee Masque. This masque is designed to pr...

When fine to medium hair gets thirsty, quench those delicate strands with Joico's HydraSplash Replenishing Leave-In. This leave-in treatment is des...

The Joico JoiFULL Volumizing Styler is a unique gel-crème hybrid that creates all-over airy body and fullness without a stiff or sticky feel. Benef...

With just one treatment, Joico's deep-repairing K-PAK Color Therapy Luster Lock unlocks out-of-this-world color vibrancy, mirror-like shine, and...