Products

This ultra-violet conditioner tones unwanted brassy hues, while resulting in 7x more repair, 55% less breakage, and stronger, healthier-looking ha...

This ultra-violet shampoo tones unwanted brassy hues, while resulting in 7x more repair, 55% less breakage, and stronger, healthier-looking hair. ...

A salon service in a jar. this ultra-luxe hair mask provides superior toning while strengthening, repairing, and hydrating for bright, healthy blo...

Keep your blonde light + bright with this violet leave-in cream that weightlessly conditions, tames frizz and heat protects. Who it's for: anyone ...

If you have color-treated curls, this non-lathering, toning cleanser with the Smart Porosity Neutralizing Complex helps equalize porosity for insta...

This Cationic, Sulfate-Free Shampoo is formulated with the perfect amount of violet pigment, ideal for home maintenance. pH 4.0-5.0 Best for: Brig...

Goldwell DualSenses Blonde & Highlights 60Sec Treatment for blonde and highlighted hair, blended with microProtec complex and Luminescine. Rege...

Goldwell DualSenses Blondes & Highlights Anti-Yellow Conditioner for blonde and highlighted hair detangles immediately and neutralizes  unwante...

Goldwell DualSenses Blondes & Highlights Anti-Yellow Shampoo instantly brings out color luminosity and neutralizes unwanted yellow tones for bl...

Goldwell DualSenses Silver Shampoo for grey and cool blonde hair, blended with microProtec complex and Luminescine. Neutralizes unwanted yellow ton...

Bring out your best-possible blonde with a daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes, and every b...

Intense Conditioning. Superior Shine. Especially for Blondes. Blonde hair – whether it is natural or color treated – requires special care to ensu...

Our Miracle Leave-In for Blondes makes it easier for you to have more fun! Specially formulated to meet the needs of natural and color-treated blo...

The Joico Blonde Life Brightening Masque instantly hydrates, softens and illuminates by neutralizing chlorine and removing trace minerals that can ...

This item has been discontinued by the manufacturer. Joico Blonde Life Violet Foam is a creamy foam that infuses hair with hydrating Monoi and T...

The Joico Blonde Life Violet Conditioner is a cool tone-perfecting conditioner nourishes and protects while neutralizing brassy, yellow hues to mai...

Joico Blonde Life Violet Shampoo is a cool tone-perfecting shampoo that gently cleanses while neutralizing brassy, yellow hues to maintain brillian...

Joico's Color Balance Blue color-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted bro...

Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair.Benefits: Ton...

This lavender purple conditioner moisturizes the hair while adding incredible shine and smoothness. Great for: For all shades and hair types. Bene...

This lavender purple pigmented shampoo eliminates brassy tones for brighter, more vibrant hair color. Great for: For all shades and hair types. Be...

Color Vitality Blonde Conditioner illuminates blondes while moisturizing and repairing damage. Benefits: Illuminates blondes and fights yellowing...

Enhances blonde tones and reduces yellowing of gray, lightened, highlighted or natural blonde hair after just one use. Benefits: Illuminates blon...

Lanza Healing ColorCare De-Brass Blue Conditioner eliminates unwanted warmth & brassiness in the orange to orange-red range.Benefits: Ideal fo...