Products

Rush into a relationship with long-lasting moisture. infused with hyaluronic acid and squalane, this hydrating shampoo gently cleanses and drenche...

Get shiny hair from every angle. This antioxidant-rich conditioner boosts brilliant shine by 45%* and removes 57%* pollution buildup that would ot...

Get shiny hair from every angle. This antioxidant-rich shampoo boosts brilliant shine by 45%* and removes 57%* pollution buildup that would otherw...

Packed with nutrient-rich sea buckthorn, normcore signature conditioner leaves hair 7x more conditioned* and results in nourished + soft hair. Who...

Packed with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished + soft hair. Who it’...

Channel your inner hairstylist with this shea butter infused, workable wax that provides high hold definition, resulting in a natural finish on we...

perk it up! this talc-free dry shampoo absorbs oil, reduces odor, and gives hair a freshly washed look without a trace of white residue, all while...

the plus-one that goes above and beyond! infused with gentle AHA mandelic acid, rambutan seed extract, and arrowroot powder, perk up plus allows y...

Available for purchase In-Store only. Please contact your preferred location for availability or to reserve for pick-up. Calling all oily scalps!...

An airy, medium-hold mousse that gives hair a fuller look + feel, while providing volume + body. Plus, it protects hair against heat up to 450°f. ...

This lightweight curl refreshing spray instantly revives, redefines, and moisturizes all waves, curls, and coils-- for soft, touchable hair. Who i...

Hit the reset button on your scalp. this charcoal-infused gel-to-foam shampoo rids hair of oil, dirt, odor, and sweat while replenishing moisture ...

This menthol-infused cooling conditioner is a breath of fresh (h)air! it delivers lightweight hydration and restores moisture balance. Who it's fo...

An innovative jelly shampoo that purifies, removes buildup, and deep cleans the scalp. Who it's for: all hair types  Why it's special: show your s...

Don’t fall flat! rising star volumizing finishing spray lifts hair at the root for instant root lift that lasts all day long.* *based on a visual e...

Ready to play it smooth? This 60-second smoothing treatment instantly reduces frizz by 73%* (even in high humidity!) for 2.2x smoother hair that l...

Ultra-luxurious hair mask is rich and creamy but never weighs hair down. It is packed with vitamins and nutrients to condition the hair making it ...

Keep your blonde light + bright with this violet leave-in cream that weightlessly conditions, tames frizz and heat protects. Who it's for: anyone ...

This supreme leave-in cream weightlessly provides superior hydration and lightweight-conditioning, leaving hair supernaturally soft and smooth wit...

This lightweight 2-in-1 leave-in hair treatment and styling cream instantly seals split ends, smooths hair, and eliminates frizz while repairing d...

A bond repair conditioner that's ultra moisturizing and clinically proven to repair + strengthen damaged strands due to everyday stressors, heat, ...

A bond repair shampoo that luxuriously lathers and is clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + c...

A rich, ultra-moisturizing, repair hair mask that's clinically proven after one use to significantly reduce breakage + prevent future damage. Who ...

A reparative, multi-tasking hair treatment that strengthens hair, reduces breakage + prevents future damage Who it's for: made especially for thos...