What You Need to Know - Olaplex No.4 Purple Blonde Enhancer Toning Shampoo

Anyone with blonde, lightened or grey hair knows that finding the perfect color takes time, money, and a commitment to keeping the color as fresh as when you left the salon. While it's up to your professional stylist to provide a toning service at the salon, you should still be committing to maintaining your hair color at home because the color you leave with, may not be the color you keep moving forward. That's where the beauty of purple shampoo comes in and it's a must have in the shower, year round. 

Olaplex's newest No. 4 Purple Blonde Toning Shampoo is finally here and it's highly concentrated, cleansing, toning, and repairing while keeping you hair hydrated. The super pigmented formula is made for all blonde hair types, whether yours is natural, bleached or highlighted. It's also a good choice for those with grey tones. As you might know, some purple shampoos can be drying and the color may not be concentrated enough to tackle the warmth and yellow in your hair so you'll want like Olaplex's No.4P that is concentrated in purple tones to ensure it works. The Sulfate- free formula still creates a rich lather to neutralize brassiness and boost brightness after one use without being drying. 

So far we're hearing great things!:

"I absolutely love this product! In 5 minutes my hair is more platinum than it has been since I first got it dyed! I am hooked!"

"It brightened up my blonde more than any other purple shampoo has, while leaving it feeling hydrated, which also has not happened with any other before. Your hair will thank you for getting this!!!"

"I’ve used many many purple shampoos and this is by far the best! Freshens up my blonde in less than 10 mins and doesn’t leave my hair feeling dry like others that I’ve used in the past!"

Where:

Apply to wet hair, lather fully, and let process. Can be used in conjunction with Olaplex's No. 4 Shampoo to remove any pre-existing buildup before No. 4 Purple toning shampoo is used

When:

2-3 times per week or as often as needed to neutralize unwanted brassiness.

For:

All blonde, lightened, and grey hair.